NFL Jerseys Free Shipping
auther: date:2013-06-27
sources:http://www.magicboxindia.com/actions/Cheap-NFL-Nike-Jerseys.asp
Fashion's Angels On an oven-like August morning in New York City's Meatpacking District,NFL Jerseys Free Shipping a lanky, long-haired model leans up against the door of an SUV, patiently waiting as she's fussed and fiddled with before a world-class photographer, who is about to shoot her wearing designer Nili Lotan's Spring 2008 collection. The spread will be featured in American Photo's November 2007 issue. The designer, representatives from publishing house Hachette Filipacchi and others from sponsor Lincoln Mercury crowd around, ensuring everything runs smoothly. For Lotan, this is just the beginning of a whirlwind six weeks. As the recipient of this year's Mercury Style Award, she will get to mount her first runway show at New York Fashion Week. The cost of the whole production--some $50, 000 worth of models, makeup, lighting and promotion--will be picked up by Lotan's sponsors Lincoln Mercury, Henri Bendel and Hachette. In Pictures: Fashion's Angels As the costs of producing a runway show (let alone a collection) have risen, emerging designers have sought sponsorship. Some, like Lotan, get sponsorship from corporations; others get cash by winning fashion industry awards. - ), is bestowed by the Council of Fashion Designers of America/ Vogue Fashion Fund. The winning designer gets $200, 000, plus a year's worth of mentoring from one of CFDA's veteran members. Last year, Doo-Ri Chung won, beating out nine other competitors. She went on to design a limited-edition capsule collection for Gap, which gave her the kind of national name-recognition most emerging designers only dream about. What did Gap get out of the deal? The struggling mass retailer was able to use Chung's collection to draw attention to the fact that it's selling more sophisticated clothing, an integral element of the retailer's turnaround plan. Lincoln Mercury uses its sponsorship to promote the stylish Mercury Mariner SUV, which is aimed at design-conscious buyers. "Mercury is a niche brand, and we're always looking for something that's a little bit unique and individualistic when it comes to marketing, " says Thomias Zaremba, communications manager for Lincoln Mercury, who spearheaded the Mercury Style Award three years ago. Katy Rodriguez, designer of an eponymous womenswear line and co-owner of high-end vintage boutique Resurrection, says she's whole-heartedly grateful for the support she's receiving from Japanese makeup company Shiseido during this fashion week. "Even though I have a good deal of connections in the fashion industry because of Resurrection, I wouldn't be able to do a full-fledged show without Shiseido. These days, sponsorships are essential. " Alternatives can be bleak for young designers who fail to bag a sponsor. Says Rodriguez, "All that young kids usually can afford is a presentation on the Lower East Side, where most fashion editors and buyers are not going to venture during Fashion Week. "
not set
res://mshtml.dll/about.moz
this article reads 493 times
|